Home' MHD Supply Chain Solutions : MHD Spt-Oct 2014 Contents 19
has successfully worked with its customer to
provide a solution that brought together multiple
specialist organisations to meet their needs.
The approach of the organisations enabled
them to integrate a cutting-edge pick-deposit
solution along with the suitability of Stow’s
Stow Australia prides itself on product
development and innovation. By constantly
researching, developing and innovating new
storage solutions, Stow is truly cementing
its place as a market leader. Stow Australia
develops and innovates product enhancements
through consultation with clients, to fully
understand and cater for future installations. It
is through this process that Stow has launched
its Safety Yellow – The Brighter Choice.
Market innovation: Stow Australia’s Safety
Yellow is the brighter choice.
The new Safety Yellow makes Stow’s racking
stand out, enhancing the visibility and level
of safety to employees and the entire racking
After listening to the needs of customers,
Stow Australia has changed its manufacturing
process to make Safety Yellow the standard
offering. The need to protect people and
investment is an issue that no business can
afford to ignore.
Many customers of current projects have
requested to change their beam colour from
orange to the new Safety Yellow after a site visit
at Stow’s most recent completed installation, at
Catch Of The Day.
‘Catch of the Day’ success story
Catch of the Day, Australia’s largest e-commerce
retailer, operates its logistics from a large facility
in Truganina, Victoria.
As part of an upgrade of the facility, Stow
Australia was chosen as the successful candidate
for the implementation of the storage system. A
major component of Stow Australia’s installation
is the addition of 14,500 pallet locations.
One of the largest challenges for Stow
Australia was the need for an improved picking
cycle, a streamlined warehouse servicing
plan, and improved utilisation of the entire
warehouse’s potential. This led the Stow design
team to create a very narrow aisle (VNA)
installation. By using this, Stow Australia was
able to maximise Catch Of The Day’s pallet
locations, while minimising wasted floor space
and fully addressing all of the customer’s needs.
Another key concern for the client was to
allow the warehouse to remain fully operational
during work hours. This was fully achieved by
Stow Australia throughout the entire installation
process. Catch Of The Day’s operation did not
stop at any stage of the installation and is now
in full use.
A key decision in selecting Stow Australia
were Safety Yellow beams. Catch Of The Day
recognised this as a major product innovation
and immediately projected its benefits. This is
the first Safety Yellow beam installation and from
both Catch Of The Day and Stow Australia’s
perspective indicates a clear commitment and
dedication to safety.
The willingness to innovate and adapt
products (quickly) to clients’ needs is an
important part of Stow Australia’s and Stow
International’s R&D team psyche. The Stow
Safety Yellow has now become a standard
offering to all Stow’s customers.
A new approach is meaningless
unless you have the right people
In order to make this business model work
(and any other business model), Stow
Australia has placed great emphasis on
enhancing an organisational culture of
customer service and innovation.
This culture is not just a policy statement
in a boardroom; it has been intertwined with
company process, and is expected from all
levels of the organisation. To assist this, Stow
has also invested in programs to ensure that
the team is well versed on industry trends and
The results of the focus are manifested in the
two key attributes of team:
1. A team that is easy to work with. We want
our customers to find working with us an
2. A team that will work with clients to identify
a storage system that meets their (current
and future) business needs.
Stow sales team overview
The national sales team at Stow Australia has
over 60 years’ industry experience between
them, and a proven track record in meeting the
needs of clients. A network of distributors along
the eastern seaboard supports this team.
A new approach to the business of racking
and storage has enabled Stow Australia to make
significant inroads in the Australian market in
a very short time. We look forward to further
developing and enhancing the potential of
racking. This drive, combined with the team,
makes Stow Australia a true market leader and
For more information call 13 STOW (13
7869) or visit www.stowaustralia.com.au.
MHD SUPPLY CHAIN SOLUTIONS — SEPTEMBER / OCTOBER 2014
COVER STORY 19
MHD Sep-Oct 2014 18-33.indd 19
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