Home' MHD Supply Chain Solutions : MHD Spt-Oct 2014 Contents 22
GS1 SmartMedia is GS1 Australia’s industry
solution for managing and sharing up-to-date
and authenticated images, multimedia files and
other product-related digital assets and data
with trading partners.
Developed by GS1 Australia and GS1 New
Zealand in collaboration with national retailers,
suppliers and the Australian Food and Grocery
Council (AFGC), GS1 SmartMedia allows
manufacturers, retailers and other trading
partners to exchange all kinds of product-
related multimedia files and digital assets for
the production of printed collateral, websites,
Point-of-Sale (POS), videos, planograms,
mobile apps and other types of digital assets for
general promotional use.
The smart solution for
the online revolution
The online revolution has transformed the
shopping landscape forever. To succeed in
the online world, brands and retailers need
shoppers to access not only rich product
content, but visually engaging experiences that
can assist in the selection and buying process.
In the new retail marketplace, accessibility
to product information, product images and
other product-related digital content is a survival
necessity. Consumers and trading partners
expect this information to be readily available,
always up to date and authentic.
Brand owners face the challenge of having
to support different channels and processes to
distribute product images and specifications
to trading partners, media outlets, other third
parties, and even their own internal sales force,
creating duplication of effort, low quality and
These factors have driven the need for a
low-cost, standards-based, whole-of-industry
solution for storing, managing and sharing
product images and other digital assets.
The GS1 SmartMedia service is an exciting
initiative that will help businesses meet this
online revolution challenge, the simplest
way possible, by providing a single source of
multimedia and digital assets to share with
GS1 SmartMedia is the ideal, low-cost
standards-based industry solution to share
authenticated, multimedia content. Businesses
also have the option of loading content either
directly, via third party solution providers or
through the GS1 Photography Service.
Show me the benefits
The many benefits of GS1 SmartMedia also
include businesses being able to use the service
as a central internal registry (intranet) of digital
assets across different departments. GS1
SmartMedia will also enable companies to provide
product images for use across other GS1 services,
including GS1 GoScan and GS1 Recallnet.
1. Reduced time to market
• Reduction of up to one week in the
creation of printed catalogues.
• Content is always up-to-date through
• Image validation to GS1 standards reduces
rejection, revisions and delays.
• Easy access to product images and
• A single sharing system to meet the needs
of all trading partners in Australia and
2. Increased efficiency
• Standardised image formats for all clients.
• Basic product information (aligned with
• Extended product information available,
based on item classification.
• Ability to customise product data to meet
• Product data integration with GS1net to
• System-to-system integration for uploading
and maintaining data and media files.
3. Cost savings
• A whole-of-industry solution, supported by
key retailers across sectors.
• A single fee for unlimited usage, images,
product records and users.
A single fee across Australia and New Zealand.
Discounted access to GS1net users.
Integrated with GS1 Barcode Testing and GS1
An integrated approach
GS1 SmartMedia works in complete unison
with other GS1 Australia services to ensure
standardisation, decrease duplication, and
GS1net users, for example, will reap the
benefits from a fully integrated approach to
product data. As products are added, updated
or end-dated in GS1net, GS1 SmartMedia will
automatically reflect these changes, saving time
and effort in the management of the system.
GS1 SmartMedia also enables other GS1
Australia services, such as GS1 GoScan and
GS1 Recallnet, to access up-to-date product
images and specifications from your GS1
All brand owners using the GS1 Barcode
Testing Service are able to access Barcode
Verification reports automatically via their GS1
Companies that choose to extend the GS1
Barcode Testing Service to include product
imagery via the GS1 Photography Service will
not only save on photography costs, but will also
have all product images automatically uploaded
into GS1 SmartMedia, ready to be shared with
Put yourself in the picture
GS1 SmartMedia is not only an efficient
instrument for cataloguing and sharing product
content, it is also a powerful sales tool that can
assist any sales force in the market. Optimised
display on tablets and mobile devices equips
sales and marketing teams with the ability to
showcase product ranges, images, videos,
collateral and other promotional material with
ease and on the go.
For more information about GS1
SmartMedia, please contact GS1 Australia
on 1300 BARCODE (1300 227 263),
visit https://smartmedia.gs1au.org or email
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MHD SUPPLY CHAIN SOLUTIONS — SEPTEMBER / OCTOBER 2014
MHD Sep-Oct 2014 18-33.indd 22
5/09/2014 3:02 pm
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