Home' MHD Supply Chain Solutions : MHD Spt-Oct 2014 Contents 81
new guide to help importers engage
more closely with the container industry
supply chain is expected to bring
about significant improvements through better
communication and understanding.
The Western Australian container supply
chain faces challenges associated with trade
growth in coming years, particularly during the
busy peak season. Because of the number of
companies involved in imports and the fact
that most importers use the services of freight
forwarders and customs brokers to coordinate
their imports, identifying them was difficult.
"Fremantle Ports had limited contact with
importers in the past, so we organised a
Container Importer Survey in 2012 to learn
more about the issues," senior logistics analyst
Jennifer Hall said. "The survey was undertaken
to help us identify container importers, many of
whom were not known to the port. It also helped
us to understand importers' businesses and
operational arrangements, and to identify issues
in the supply chain.
"The survey identified an unexpected problem
by showing the extent to which importers are
disengaged from the rest of the supply chain.
If we can fix that, it will have a significant
beneficial effect on the supply chain."
Following the survey, an Importer Working
Group was formed, to educate importers about
the container supply chain and transport process-
es, and to improve the efficiency of the chain.
The group developed and launched a
new guide to facilitate this, and created a
presentation to be shown at industry forums and
to freight forwarders and their import clients. A
guide for importers for the efficient movement
of containers at Fremantle Port describes the
import container supply chain, what each
participant needs to do, and what can go wrong
if tasks aren’t completed correctly or on time.
The guide also outlines alternative transport
arrangements, such as container staging and
after-hours delivery of containers, which may
assist importers to receive their cargo and
de-hire empty containers on time, avoiding
delays and associated costs.
The guide has been well received, and
its benefit recognised by importers. Stephen
Murdoch, supply chain manager of CAPS
Australia Pty Ltd, said the document provided
a clear guide for anyone involved in container
freight movement through the Port of Fremantle.
"Understanding the issues and opportunities can
keep a lid on your costs and improve the efficien-
cy with which you move your freight. All import-
ers need to be armed with these facts,” he said.
In addition to this work, Fremantle Ports’
Trade and Business Development Branch
developed a liaison program to strengthen
Fremantle Ports’ relationship with a wide range
of customers and to understand how Fremantle
Ports can assist them.
For more information, contact Jennifer
Hall, Fremantle Ports on (08) 9432 3662
or firstname.lastname@example.org. To
download the Importer Guide visit: http://www.
apicsAU would like to thank Jennifer Hall
of Fremantle Ports who shared more about the
guide, the rationale for its production and its
impact with apicsAU members at an evening
presentation in June. apicsAU regularly offers
free presentations from industry professionals
covering all things supply chain. Contact our
office for more information on how you can
benefit from these opportunities.
NOW OPEN TO
IN 2012, apicsAU created the Deborah
Rose Scholarship in honour of the late
Deborah Rose who served as a lecturer,
mentor, author and president of apicsAU
NSW between 1981 and 2011.
The scholarship award winner is entitled
to undertake the ‘Basics of Supply Chain
Management’ module of the APICS CPIM
certification. Originally confined to NSW
members, the scholarship program will
be extended in 2015 to cover recipients
in five states: NSW, Victoria, Queensland,
Western Australia and South Australia.
The scholarship includes instruction,
course material and exam as well as a
one-year ‘Professional Plus’ membership
with apicsAU. Students unable to attend
instructor-led classes can undertake the
module by distance learning.
By extending this scholarship Australia
wide, apicsAU is pleased to continue to
honour the significant work of Deborah Rose
and to support the up-skilling of supply
chain professionals which was her passion.
All supply chain practitioners who
can demonstrate a keen desire to invest
and build a career in the profession are
welcome to apply. Please see the apicsAU
website (www.apicsau.org.au) for eligibility
criteria and simple application procedures.
MHD SUPPLY CHAIN SOLUTIONS — SEPTEMBER / OCTOBER 2014
MHD Sep-Oct 2014 70-84.indd 81
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