Home' MHD Supply Chain Solutions : MHD May-Jun 2015 Contents Crown Equipment is a large company with
a diverse workforce, and one that takes
the safety of its employees seriously.
Whether they are office staff, field supervisors,
regional service technicians or delivery drivers,
each is faced with quite different issues when it
comes to working in a safe environment.
For this reason, over the last four years, Crown
has developed safety courses and initiatives that
have dramatically reduced incidents of injury in all
areas of its operations. One main measurement
of this is that Crown’s Medical Treatment Injury
(MTI) rate has been reduced by 60 per cent
in the last four years. Another measurement of
safety success is that Crown’s current Lost Time
Injury Frequency Rate (LTIFR) figure stands at
just 0.6 injuries per million hours worked.
Achieving these results has involved programs
and initiatives that work across all staff situa-
tions, coupled with other activities that focus
on issues relating to specific sections of the
workforce. Overseeing these Crown programs is
Anthony Keating, national manager safety, risk,
environment and quality.
“Engaging with staff on safety issues is not a
one-size-fits-all equation. It requires making the
message personal and making it relevant, so
our approach over the last four years has been
multi-faceted,” said Mr Keating.
2014 saw the Crown team with specialists
from NSW Health undertake a government-
structured online health check. This program
was run across all Crown facilities throughout
Australia and gained a massive response, with
hundreds of employees completing the program.
“National initiatives such as the online health
check run by NSW Health are great for compa-
nies such as Crown, which have people not just
in the major capital cities, but regional centres
right around the country. These programs
extend the individual’s engagement by focussing
on general health and wellbeing rather than just
workplace safety. For us, a healthy workforce
is a more productive and more satisfied work-
force,” said Mr Keating.
Crown promoted the online health check by
emailing all employees with a fact sheet about
the program and the log-in details to the govern-
ment web site. For Sydney employees without
access to a computer, Crown arranged for
medical practitioners from NSW Health to come
to Crown’s head office, explain the health check,
and assist employees to complete the health
check on paper.
Most recently, Crown ran its annual Safety
Week program. Each year the company looks
at a particular segment of the workforce and
engages with them to think more closely about
SAVE YOUR STAFF
safety in their specific work environment. To
broaden the appeal of the Safety Week program,
Crown also runs a Safety Week drawing compe-
tition, where children of employees are invited
to submit drawings about safety at work, with
the best 12 used as artwork for the next year’s
Crown Safety Calendar.
“When we introduced Crown Safety Week for
the first time in 2011, we focused on one area
of improvement, which was reporting all safety
hazards. Since then we have kept the same
strategy, by focusing on one area of improve-
ment and, in 2012, we introduced the Cardinal
Safety Rules, and last year we focused on hand
safety,” said Mr Keating.
As part of its latest Safety Week, the focus
was on manual handling with safety messages
conveyed via daily emails to over 500 staff.
This was supported by the release of e-learning
training programs on manual handling to help
Crown employees understand the risks and
hazards associated with the tasks they perform.
Each day’s email included a safety quiz, with
daily prizes awarded for the best answers to
“We received more than 200 quiz responses
over the week, which indicated that we were
engaging very strongly and meaningfully with
our employees on such an important issue,”
said Mr Keating.
Crown is convinced that safety messages
are getting through to employees and that the
employees are putting a focus on safety, because
for the fourth year in a row there have been no
MTI or LTI incidents during Safety Week.
According to Greg Simmonds, managing
director, Australia, safety is a key driver of
“Companies invest thousands of dollars
in making sure their equipment is well
maintained, well utilised and operated
appropriately. They do this to optimise
equipment uptime, maximise equipment life
and increase overall productivity. Yet too few
companies apply this same principle, to the
same extent, to their employees.
“At Crown, we know that looking after
employees and assisting them in looking
after themselves and each other, is a winning
approach,” said Mr Simmonds.
"Each year the company
looks at a particular
segment of the workforce
and engages with them to
think more closely about
safety in their specific
MHD SUPPLY CHAIN SOLUTIONS — MAY / JUNE 2015
MATERIALS HANDLING AND MANAGEMENT
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