Home' MHD Supply Chain Solutions : MHD Spt-Oct 2015 Contents GS1 AUSTRALIA'S
HAS HIT A MILESTONE
WITH OVER 100
Developed in collaboration with industry,
Smart Media is the multi-sector product
for managing and sharing up-to-date and
authenticated images, multi-media files and
other product-related digital assets and data
with trading partners.
It allows trading partners to access all digital
assets in one location, saving time, money and
improving accuracy. SmartMedia is easy to use as
it is fully integrated with GS1net and the National
Product Catalogue, and other GS1 Australia
services as part of the supply chain process.
Delivering rich functionality, at minimal
costs, SmartMedia ensures companies large
and small can leverage SmartMedia to ensure
greater returns. It also provides consumers with
great shopping by giving them instant access to
engaging digital content about products.
The smart solution for
the online revolution
The online revolution has transformed the
shopping landscape forever. To succeed in
the online world, brands and retailers need
shoppers to access not only rich product
content but visually engaging information that
can assist in the selection and buying process.
In the new retail marketplace, accessibility
to product information, product images and
other product-related digital content is a survival
necessity. Consumers and trading partners
expect this information to be readily available,
always up to date, and authentic.
"The SmartMedia service is an exciting initia-
tive that will help businesses face the challenges
of the online revolution by providing a single
source of visually engaging multimedia and
digital assets for the production of printed collat-
eral, websites, point-of-sale (POS), mobile apps,
and general promotional use" said GS1 Australia
chief executive officer Maria Palazzolo.
Brand owners face the challenge of having
to support different channels and processes to
distribute product images and specifications
to trading partners, media outlets, other third
parties, and even their own internal sales force,
creating duplication of effort, low quality, and
SmartMedia is the low-cost, standards-based
industry service for storing, managing and
sharing authenticated, multimedia content.
Businesses also have the option of loading
content either directly, via third-party solution
providers or through GS1 Australia Photography.
Major buying organisations
using Smart Media
Many buying organisations including Woolworths,
Coles, Metcash as well as Ausfec Limited, Food
Traders, OfficeMax, Staples, Office National,
Health Share NSW and SP Health are now using
GS1 Australia's SmartMedia service to automat-
ically access authenticated product images and
related digital content from their suppliers.
As well as major retailers, many leading
FMCG and healthcare suppliers including
Colgate-Palmolive, Mars, Nestlé, Procter &
Gamble, Simplot, 3M, Unilever, Alphapharm,
Matrix Surgical, Sentry Medical and Med-Conare
are using SmartMedia as their main service for
the management and sharing of product content
and digital assets.
Easy to use with an
SmartMedia works in unison with other GS1
Australia services to ensure standardisation,
decrease duplication and maximise savings.
Smart Media is easy to use as it is fully inte-
grated with GS1net and the National Product
Catalogue, and other GS1 Australia services
including GoScan, Recallnet, Barcode Testing
GS1net and National Product Catalogue
users, for example, will experience a fully inte-
grated approach to product data. As products
are added, updated or end-dated in GS1net and
the National Product Catalogue, SmartMedia will
automatically reflect these changes, saving time
and effort in the management of the system.
All brand owners using the Barcode Testing
Service are able to access Barcode Verification
reports automatically via their SmartMedia account.
Companies that choose to extend the Barcode
Testing Service to include product imagery via
the Photography Service will not only save on
photography costs, but will also have all product
images automatically uploaded into SmartMedia,
ready to be shared with trading partners.
To support the exponential growth in the
adoption of SmartMedia and the associated
demand for photography for the management
of digital assets, GS1 Australia has enhanced its
Photography Service to include 3D and 360 degree
photography options and label data collection.
For more information call GS1 Australia on
1300 BARCODE (1300 227 263) or email
SHARING YOUR DIGITAL ASSETS
HAS NEVER BEEN EASIER
MHD SUPPLY CHAIN SOLUTIONS --- SEPTEMBER / OCTOBER 2015
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